Network Marketing: How important is the product?

Regardless of what some may say, your network marketing product is hugely important and here are the reasons I believe this:

Passion for your product shows when you talk to someone
Your customers and business partners must like your product well enough to become loyal, consistent consumers
Your product must be unique enough that people can’t just get it anywhere
Your product must be fairly priced and give fair value to the consumer

That being said, when building a business your product is not the only thing to consider. You also have to consider the business system and management. Here is my experience that has led me to this conclusion.

I have been part of one network marketing company with an incredible product for almost 20 years. I still get a good check but lack of a business system and bad management has almost brought the company down several times. Based on my concern for the long term viability of this company I joined another company that also had a unique product and a solid business plan and management with a long range plan.

The power of a new exciting product was confirmed for me last summer when my new company, Xango, introduced the stress relief, herbal product, Eleviv. Within 10 minutes of taking 2 capsules I felt relaxed and sleepy. I slept like a baby that night and generally felt like a weight had been lifted off my shoulders. My business partners saw similar results. Not only did we personally see the immediate benefits but we started using the Eleviv on all kinds of animals. Seems that stress is stress whether you are two or four legged. One of my partners, Stephanie, actually put together an e book with lots of cool Eleviv case histories.

Since Eleviv was introduced and I had such great results my business has taken off with fresh energy. I have a new business partner and several of my other partners are equally excited. Plugging this new, powerful product into a great business system gives value to both the customer and business person. So, based on my experience, product is always important for your customers but not enough to build a big network unless you have the business systems and management in place as well. Madalyn

Concerned about selling? Check out Is network marketing selling?