Skills for Marketing: Is network marketing selling?

One of the critical skills for marketing is how to handle objections and by far the most common objection I hear from someone looking at network marketing is not wanting to sell.

I get this. Most of us do not like to be sold on something so why would we ever want to do that to someone else. So is network marketing selling? Not according to the Webster’s Ninth New College Dictionary.

By strict definition, as network marketers, we do not exchange goods for money directly with our customers, the company does that. We market the company products which according to the dictionary means we expose them for sale. Our job is to educate not persuade. The ability to teach is one of the skills of marketing that leads to success.

But let me offer a definition of selling I have not found in the dictionary but fits what we actually do. As a network marketer our role as a salesman is to help other people recognize what they want and then help them decide how to get it. So doing this kind of selling well is another one of the skills of marketing that must be mastered.

Even though I believe strongly in Xango and the profession of network marketing my approach is never pushy or hype. I follow a 3 step plan that is used by my very successful partners and that is supported by the Xango training programs.

Step 1 Invite. For people I know I ask them if they are open to any additional sources of income or if it is more a potential customer, if they are open to natural supplements to support health.
For people I have not met yet, I market over the internet to attract those looking to make a financial change in their lives. For these people the health benefits are a secondary result.

Step 2 Present. To be time efficient, instead of presenting myself I invite people to look at some professionally prepared information, which might be a website, blog, webinar, CD or brochure.

Step 3 Help someone get started. This step can be quick or it can take quite some time. Some people can tell right away if they are a match and others need time to make a decision. Building trusting relationships and follow up are critical in this step.

The purpose of these steps is to let the person get enough information to make an informed decision about network marketing and Xango in particular. With this simple approach to learning important skills for marketing I am able to offer something life changing without offending.

I celebrate the people who are interested and I focus on sharing as much of my experience with them and encourage them to choose a style that is the best fit for them within Xango’s extensive training programs. To me it is all about educating and empowering.

Persuade on the other hand means to cause someone to do something, especially by reasoning, urging or inducement, prevail upon, to induce someone to believe something, to convince. It can be tempting, when you believe strongly in something, to revert to persuasion when education does not get a person’s attention. Another of the important skills of marketing is to resist this and trust the accurate statement that “a person convinced against his will is of the same opinion still”.

In network marketing to educate is to empower someone to make an informed decision. Their decision!

The 6 live, professional, presentation webinars offered each week are the best way to check out what Xango is all about. In the comfort of your own home you can watch the webinar and take down notes about things that interest you.  When you are ready I invite you to work with me. Madalyn